ESource AI Group
Channel partner & seller field guide

Know the suite. Find the fit. Tell the story.

One practical guide to the three ESource development suites—and the AI teaching, role-play, digital expert, and mastermind experiences that turn information into demonstrated performance.

3 suitesLaunch, create, or modernize
4 experience tiersTeach through coached group practice
1 core outcomeKnowledge people can apply
1

What is the customer starting with?

The portfolio

Three suites. Three customer jobs.

Lead with the customer’s starting point. The technology is connected, but each suite solves a different business problem.

Product → Revenue Readiness

Product Launcher

Turns product knowledge into launch-ready seller and customer-facing capability before launch-day revenue is put at risk.

Use when

A team must explain value, handle questions, and deliver a consistent message for a launch.

Primary buyers

CSO, CRO, Product Marketing, Sales Enablement, L&D

Explore Product Launcher →
Interactive Learning Creation

Learning Launcher

Turns source material and expert knowledge into teachable, interactive learning.

Use when

A new process, policy, topic, or body of knowledge needs to become useful training quickly.

Primary buyers

L&D, Training, Customer Education, Associations, Expert Content Owners

Explore Learning Launcher →
Learning Modernization

Learning Re-Launcher

Turns static training libraries into interactive, maintainable learning people can use and practice.

Use when

Valuable training exists, but it is outdated, hard to search, costly to update, or disconnected from practice.

Primary buyers

L&D, HR, Compliance, Operations, Product Education

Explore Learning Re-Launcher →
The capability ladder

From explanation to performance

The suites determine what business job is being solved. These tiers determine how deeply people learn, practice, and apply the knowledge.

TIER 1

Agentic AI Teacher

Teaches approved content, answers questions, checks understanding, and guides each learner through the experience.

Learn & clarify
TIER 2

Role-Play Simulator

Adds realistic voice- or text-enabled practice with one or more customer, stakeholder, or team personas and feedback against an agreed rubric.

Practice & improve
TIER 3

Digital SME / Sales Twin

Creates a conversational digital version of an expert so users can access their knowledge, point of view, and guidance on demand.

Consult an expert
TIER 4

Mastermind Group

Lets a learner join a facilitated, multi-expert panel conversation to explore a challenge from several informed perspectives.

Synthesize viewpoints
Product knowledge

Know what each suite does

Use these details to qualify an opportunity, frame a demonstration, and keep the buyer conversation focused on outcomes.

Product to revenue readiness

Product Launcher

“Can our sellers, partners, and customer-facing teams explain and apply the message before the launch?”

Customer problem

Product information is scattered, expert time is limited, messages vary by team, and people have too little practice before launch.

Best fit

A new product, service, platform, clinical offering, or major update where consistent explanation and confident conversations affect adoption or revenue.

Six-step workflow

01 DEFINEAudience, roles, launch date, personas, goals
02 ASSEMBLEApproved product, message, FAQ, and competitive knowledge
03 BUILDStructured readiness path, examples, checks, and practice
04 TEACHAI Teacher explains and answers content-based questions
05 PRACTICERole play realistic customer and stakeholder conversations
06 MEASUREShow readiness by role, team, or audience

Typical outputs

  • Launch-readiness course
  • AI Teacher delivery
  • Knowledge checks and role play
  • Digital expert or customer personas
  • Battle cards, discovery questions, job aids

Measures that matter

Time to courseTime to readinessMessage accuracyPractice performanceLaunch adoption
Interactive learning creation

Learning Launcher

“How do we turn what our experts already know into a complete learning experience?”

Customer problem

New training takes too long to design, write, record, localize, and deliver. Experts know the subject but may lack time or instructional-design support.

Best fit

A new process, policy, product, service, technical topic, or professional subject must become useful training through a repeatable creation process.

Accepted starting points

  • PowerPoints and facilitator notes
  • Documents, PDFs, audio, and video
  • Concepts, outlines, and learning goals
  • Approved research and links
  • Audience, tone, language, and duration preferences

Typical outputs

  • Structured interactive course
  • AI Teacher and question handling
  • Checks, activities, labs, and scenarios
  • Optional role play
  • Multilingual delivery and practical job aids
  • Learner and course analytics

Proof point—with the right boundary

A supplied pilot described a draft course created in approximately 30 minutes from a PowerPoint and related material. Present this as a demonstration proof point, not a universal promise. Complexity, review, compliance, and localization affect delivery time.

Learning modernization

Learning Re-Launcher

“How do we modernize valuable training without throwing away the work already invested in it?”

Customer problem

Existing training is costly to update, easy to abandon, difficult to search, and disconnected from guided practice—even when the underlying information is still valuable.

Best fit

Organizations with static or outdated training libraries that need better engagement, more languages, faster updates, applied practice, or stronger measurement.

Six-step workflow

01 INVENTORYFormats, languages, owners, and update needs
02 EXTRACTText, notes, media, structure, and objectives
03 IMPROVESequence, examples, explanations, language, and activities
04 INTERACTAI teaching, questions, checks, practice, and role play
05 PUBLISHExisting LMS, private hub, or layered delivery
06 MAINTAINTrack use, ownership, review dates, and versions

Typical outputs

  • Relaunched courses from approved legacy materials
  • AI-led instruction and learner questions
  • Reviewed localization
  • Practice, role play, and job aids
  • Course- and learner-level analytics
  • A maintainable course version

Measures that matter

Conversion timeConversion costCompletion & return useKnowledge & practiceUpdate cycleReuse by role/language
Across all three suites

Shared platform requirements

The common foundation is approved knowledge, guided interaction, practical application, and measurable outcomes.

Content & authoring

  • Common business learning inputs
  • Traceable source ownership
  • Review, edit, sequence, approve, test, and version
  • Answers grounded in approved content

Learner experience

  • Explain, ask, pause, resume, and check understanding
  • Practice and downloadable outputs
  • Selected language delivery with terminology review
  • Role-based access and assignment

Measurement

  • Starts and completion
  • Knowledge checks
  • Practice behavior
  • Language use
  • Filters by course, group, role, and time

Enterprise boundary

  • Tenant separation and controlled access
  • Encryption, retention, and audit expectations
  • Customer-specific deployment controls
  • Layer with an LMS; do not promise an LMS replacement
See the experience

Three advanced tools to demonstrate

Use the live examples to help buyers feel the difference between reading information and interacting with it.

TIER 2

Role-Play Simulator

A realistic practice environment for conversations that affect performance.

  • Voice- or text-enabled interaction
  • Single or multiple personas
  • Scenario-based rehearsal
  • Feedback against an agreed rubric
  • Repeatable, low-risk practice
Live exampleOpen demo ↗
TIER 3

Digital SME / Sales Twin

A conversational digital version of an expert, available when the learner needs guidance.

  • Captures approved expertise and point of view
  • Answers through voice or private text
  • Scales access beyond the expert’s calendar
  • Supports onboarding and field questions
  • Can represent a seller, SME, leader, or advisor
Live exampleTalk with Joe ↗
TIER 4

Mastermind Group

A facilitated panel experience that brings several expert perspectives into one interactive conversation.

  • Explore complex questions from more than one viewpoint
  • Compare recommendations, tradeoffs, and assumptions
  • Move beyond a single scripted answer
  • Support coaching, problem-solving, and decision preparation
Live exampleJoin the panel ↗
Seller playbook

Run a clear first conversation

Diagnose the business job before discussing features. Then demonstrate only the part of the suite that proves the buyer’s desired outcome.

Five discovery questions

1. What must people be ready to do?Explain, decide, sell, support, comply, or perform?
2. What are you starting with?A launch, expert knowledge, or an existing training library?
3. Where does the current process slow down?Creation, expert access, practice, consistency, localization, updates, or measurement?
4. Who must approve the knowledge?Product, compliance, legal, medical, security, or content owners?
5. What evidence would make the pilot successful?Time saved, message accuracy, completion, practice scores, confidence, or readiness?

A repeatable 12-minute demo

  1. Name the customer job.
    “You need partners ready for a new product launch.”
  2. Show the approved inputs.
    Documents, presentations, FAQs, personas, and goals.
  3. Show the built experience.
    Course structure, AI Teacher, questions, and checks.
  4. Show applied practice.
    One role-play or digital-expert exchange.
  5. Close with evidence.
    What will be measured in the pilot?
Seller guardrail: Demonstrate speed, but do not promise a universal build time. Review, compliance, complexity, and localization always matter.

Common objection: “We already use Coursera or LinkedIn Learning.”

Those platforms can support broad professional learning. ESource helps turn the customer’s own product, process, expert knowledge, and existing training into interactive learning people can practice and apply.

Common objection: “Are you replacing our LMS?”

The first use is to add a faster content-creation, AI-teaching, and practice layer. It can work with the existing learning environment and integrate where needed.

Common objection: “Why not just make another video?”

Video can explain. ESource adds questions, guided practice, role play, feedback, and reporting so the learner has a chance to use the knowledge.

Strong pilot shape

Choose one high-value audience, one controlled knowledge set, one business outcome, and a small number of agreed measures. Prove the workflow before expanding scope.

Capability map

What belongs where

All three suites share the same foundation. The difference is the buyer’s job, the starting material, and the level of practice required.

CapabilityProduct LauncherLearning LauncherLearning Re-Launcher
Import approved source materialRequiredRequiredRequired
Create or restructure a courseRequiredRequiredRequired
AI Teacher and questionsRequiredRequiredRequired
Knowledge checksRequiredRequiredRequired
Role play and practiceCore differentiatorOptional / packagedOptional / packaged
Digital experts or personasCore differentiatorOptional / packagedOptional / packaged
Multilingual deliveryAvailable by needAvailable by needAvailable by need
Analytics and reportingRequiredRequiredRequired
Existing LMS layeringBy deploymentBy deploymentDesign principle
Version control and approvalRequiredRequiredRequired
The one-sentence story

ESource turns approved knowledge into interactive learning people can understand, practice, and apply.

Match a customer need